AI and IP Strategy – The On-Going Transformation of Innovation and Value Creation
Abstract
This article is based on the panel discussion “IP Strategy and AI – Industry Perspective,” which Sonja London moderated at the Helsinki IP Summit 2025. The discussion brought together IP leaders from Finnish industry: Pirke Fustinoni (Metso), Heidi Adler (Orion), and Mika Timmerbacka (UPM). Together, we explored how artificial intelligence is reshaping the strategic role of IP in companies. This is not as a distant prospect, but as an active transformation already underway.
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