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© 2026 International In-house Counsel Journal Ltd. | ISSN 1754-0607 | Picture Credits: Freepix, Unsplash and by permission of the authors
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Borderless AI, Fragmented Regulations Navigating New Legal Frontier

August 2025CompetitionFMCG

Abstract

AI is no longer a futuristic idea, the promise of tomorrow; it is woven into the fabric of contemporary business, revolutionizing how organizations operate, compete and succeed. AI has moved from the margins of experimentation to the core of global business strategy. It is transforming how companies design, decide and deliver value – automating judgement, scaling insight and redefining efficiency. Its greatest strength is borderless nature Its strength lies in the ability to move data and algorithms fluidly across jurisdictions, linking people, systems, and markets—yet the regulatory environment governing AI is far from unified.

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Author

Vijayalakshmi Natarajan

VP, Associate General Counsel |Board Director, Harman (Samsung) , India

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