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© 2026 International In-house Counsel Journal Ltd. | ISSN 1754-0607 | Picture Credits: Freepix, Unsplash and by permission of the authors
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Competition Law, Policy & Regulation – Digital Age

October 2021CompetitionManufacturing

Abstract

Digitisation has led to emergence of new possibilities, new opportunities and new business models. Digital landscape has transformed and personalised the way we communicate socialise, work, shop, trade, travel, invest, access information and consume news This is made possible by dynamic, highly sophisticated, and smart algorithms. Artificial Intelligence (AI) can enhance competition by facilitating targeted advertising, rapid competitive responses to consumer’s online search, discounts and dynamic prices, which may ultimately provide more competition, lower prices and better quality of products and services, more choices for customers.

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Author

Vijayalakshmi Natarajan

VP, Associate General Counsel |Board Director, Harman (Samsung) , India

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