Opportunity and Crisis: A Primer on Business Continuity Planning

Gabrielle Brussel, Executive Vice President-Legal Affairs & General Counsel, JCDecaux North America, Inc.,, USA

Governments and regulatory authorities have, for some time, encouraged private sector companies to create and implement contigency plans in the event that a crisis occurs. As a consequence of the globally disruptive events experienced since 2001, many national stock exchanges have imposed such requirements on listed companies and increasingly, comprehensive government regulation now requires such planning to be undertaken by the private sector. Moreover, key economic sectors such as banking and finance, public health and energy, now have regulatory requirements regarding such plans.

Gabrielle Brussel has been with JCDecaux North America, Inc. for approximately four years and has been practicing law for over fifteen years. In addition to her law degree from Brooklyn Law School, she holds a Masters in International Relations from the School of International and Public Affairs of Columbia University.

JCDecaux North America, Inc. is part of a global company that has operations in 55 countries. Headquartered in France, JCDecaux, exclusively devoted to out-of-home advertising through the provision of public services, is the world-wide leader in street furniture.