Digital Media in the Pharmaceutical Industry: Oportunities and Legal Challenges

Marc Bauer, Director & Senior Legal Counsel, Amgen, Switzerland

The term digital media is widely understood. According to the open-access encyclopedia Wikipedia digital media shall mean a “form of electronic media where data are stored in digital (as opposed to analog) form and can include the technical aspect of storage and transmission (e.g. hard disk drives or computer networking) of information or to the "end product", such as digital video, augmented reality, digital signage, digital audio, or digital art.” The focus of the following discussion will be on the transmission of information for example by websites and digital communication tools as well as on the use of “end products” like augmented reality applications.

Dr Marc Bauer is a part of Amgen’s International Law Group based in Zug. Before joining Amgen he was 6 years as an external counsel with the international law firm HoganLovells where he advised clients in the pharmaceutical and medical devices industry on all commercial matters including Compliance. He is also part of Amgen's digital media working group.

Amgen is the largest independent Biotech company in the world.