Building a Successful Supply Chain in Mexico: Legal Aspects and Incentives

Julio GutiéCésar Zerecero Marínrrez, Secondee, Daimler Manufactura, S.A. de C.V., Mexico

The market is constantly changing and presenting its new trends. As a response, a new wave of value chain structure is arising. Reduction of costs, innovation, and specialization in certain sectors never explored before in emerging economies, seem to be the key to earning the title of “contender” in the modern global market. Decades following the same patterns, where developed countries used to contract emerging economies expecting cheap manufacturing without investing in specialization or technology development, seem to be coming to an end. Economists1 worldwide consider that nowadays a “blowback” phenomenon marks the beginning of a new profitable way of making business worldwide.

Julio César Zerecero Marín is a student at the Universidad Nacional Autónoma de México, Facultad de Estudios Superiores Acatlán, has been collaborating with different law firms in Mexico City on matters centered on Mercantile, Civil and International Law issues. His studies are focused in Mercantile and International Law. Also has been participating at Different International Seminars and Conferences granted by Mexican, European and American Institution on Mercantile and Economic affairs. Currently collaborates in the Legal Department of Daimler México developing his Professional Practices.

Daimler Group is a globally leading vehicle manufacturer with an unparalleled range of premium automobiles, trucks, vans and buses. The product portfolio is completed by a range of tailored automotive services. Daimler can look back on a tradition covering almost 125 years, a tradition which extends back to Gottlieb Daimler and Carl Benz, the inventors of the automobile, and features pioneering achievements in automotive engineering. Also is active in nearly all the countries in the world, with strong brands and a comprehensive portfolio of vehicles ranging from small cars to heavy trucks, complemented by services along the automotive value chain. The Group has production facilities in a total of 18 countries and more than 7,000 sales centers worldwide. The global networking of research and development activities and of production and sales locations gives Daimler considerable potential to enhance efficiency and to gain advantages in an internationally competitive market. For example, we can apply our new green drive technologies in a broad portfolio of vehicles while utilizing experience and expertise from all parts of the Group. In the year 2009, Daimler posted revenue of €78.9 billion. The individual divisions contributed to this total as follows: Mercedes- Benz Cars 51%, Daimler Trucks 21%, Mercedes-Benz Vans 8%, Daimler Buses 5% and Daimler Financial Services 15%. At the end of 2009, Daimler employed a total workforce of more than 256,000 people worldwide.