A 'Brand' New Leap! - The Malaysian Experience
Abstract
Malaysia, pledging to become a fully developed country by 2020, has positioned itself well towards utilizing the currencies of the k-economy, which includes innovation and the application of knowledge. Under the knowledge economy, the wealth of the K-Economy is derived from Intellectual Property (“IP”). Therefore, the creation, protection and management must be a priority for countries, Malaysia included, and businesses that wish to advance into and reap the benefits of a K-Economy.
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