The Future is SaaS, The Future is in a Cloud
Dan Rhodes, Senior International Counsel, Pitney Bowes, UK
Recently I attended an Intellect event where the guest speaker was Dr Steve Garnett, Chairman Europe, salesforce.com, where he spoke about cloud computing and how it is destined to destroy the traditional software industry. In this seminar he was drawing from his own experience of working for large software power houses and from his recent experience at salesforce.com. Interestingly enough he claimed that if any entrepreneurs were to approach a venture capitalist for investment in a software product that is not SaaS based, in all likelihood they would be rejected (he certainly would not invest in it) because it would be difficult to find an exit strategy for a non SaaS product. Whether SaaS will revolutionise the way we use software remains to be seen and only time will tell, but hopefully the information below will help you navigate the hype that currently surrounds SaaS.
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