USA
Data Protection
Media
February 2017
Vol.10, No. 38, Winter 2017
Daniel Corcoran
More
Daniel is an international business and technology lawyer based in New York. Daniel’s practice is focused on complex business transactions, technology innovation, data and intellectual property strategies, and global product launches. Prior to his current in-house practice, Daniel worked for international law firms and was resident in offices in New York, Frankfurt and Sao Paulo. Daniel holds an undergraduate degree in German literature from Columbia College of Columbia University and a graduate law degree from Fordham University School of Law. He is certified by the International Association of Privacy Professionals with the CIPP/US and the CIPP/E.
Marchex
More
Marchex is a leader in mobile advertising technology. Marchex operates one of the largest digital call platforms, focused on driving calls to advertisers and has developed sophisticated, patented analytics and data intelligence systems to optimize marketing return on investment and the consumer acquisition experience. Marchex products enable consumer intelligence for advanced advertising technology and social media clients with powerful cross-platform marketing programs.
Marchex clients deploy this leading technology to drive new customer phone calls through a digital call marketplace (on a pay for call performance basis) and to analyze call-traffic sourced from thousands of existing campaign placements or keywords (by way of call tracking and call analytics). The robust technology enables call recording, sales conversion tracking by source of call, visual representation of call experience (CallDNA), reverse look-up on caller information, and call-scoring for a quality measure.
This large-scale VoIP infrastructure enables billions of minutes of consumer calls over millions of phone numbers and connections. The technology touches individual consumers across large Fortune 500 clients and local businesses through major yellow page companies.
USA
Data Protection
Media
February 2017
Vol.10, No. 38, Winter 2017