Building a Successful Supply Chain in Mexico: Legal Aspects and Incentives

José Gutiérrez, General Counsel & Local Compliance Manager, Daimler México, S.A. de C.V

The market is constantly changing and presenting its new trends. As a response, a new wave of value chain structure is arising. Reduction of costs, innovation, and specialization in certain sectors never explored before in emerging economies, seem to be the key to earning the title of “contender” in the modern global market. Decades following the same patterns, where developed countries used to contract emerging economies expecting cheap manufacturing without investing in specialization or technology development, seem to be coming to an end. Economists1 worldwide consider that nowadays a “blowback” phenomenon marks the beginning of a new profitable way of making business worldwide.

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México Supply Chain Automotive February 2011 Vol. 4, No. 14, Winter 2011

José Gutiérrez

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José Ángel Gutiérrez Goutréz joined Daimler Group in 2007. His responsibilities include Legal Representation of Daimler Group companies against thirds parties in agreements, negotiations and disputes; Furnishing legal advice to Daimler’s Senior Management, CEO and other high ranking executives, including Corporate Governance, Compliance as well as Legal Issues on strategic decision. Likewise, he acts as Secretary of the Board in Mexico. Mr. Gutiérrez practice ranges from in-house counsel as well as private practitioner. He collaborated until 2004 as a foreign associate at Miller and Chevallier of Washington D.C. Thereafter he joined the Mexico City-based firm Rubio Villegas y Asociados, S.C. where he advised clients on M&A, commercial transactions including vehicle distribution activities, structuring of complex transactions and joint ventures, for International companies. Academic Formation: Mr. Gutiérrez Goutréz holds an LL.M granted by the University of Pennsylvania of Philadelphia, United States of America, as from May 2001. His focus of studies centered on Business Law. In addition, he has attended various seminaries on Arbitration and mediation. He is a licensed attorney in Mexico by Universidad Nacional Autónoma de México where he graduated in August 1999.

Daimler México, S.A. de C.V

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Daimler Group is a globally leading vehicle manufacturer with an unparalleled range of premium automobiles, trucks, vans and buses. The product portfolio is completed by a range of tailored automotive services. Daimler can look back on a tradition covering almost 125 years, a tradition which extends back to Gottlieb Daimler and Carl Benz, the inventors of the automobile, and features pioneering achievements in automotive engineering. Also is active in nearly all the countries in the world, with strong brands and a comprehensive portfolio of vehicles ranging from small cars to heavy trucks, complemented by services along the automotive value chain. The Group has production facilities in a total of 18 countries and more than 7,000 sales centers worldwide. The global networking of research and development activities and of production and sales locations gives Daimler considerable potential to enhance efficiency and to gain advantages in an internationally competitive market. For example, we can apply our new green drive technologies in a broad portfolio of vehicles while utilizing experience and expertise from all parts of the Group. In the year 2009, Daimler posted revenue of €78.9 billion. The individual divisions contributed to this total as follows: Mercedes- Benz Cars 51%, Daimler Trucks 21%, Mercedes-Benz Vans 8%, Daimler Buses 5% and Daimler Financial Services 15%. At the end of 2009, Daimler employed a total workforce of more than 256,000 people worldwide.

México Supply Chain Automotive February 2011 Vol. 4, No. 14, Winter 2011