Privacy – Chakra

Pujarini Maulik, SVP Legal and Privacy Head, InMobi Technology Services Pvt. Ltd

In today’s digital day and age, consumption and dissemination of consumer data is a necessity for both consumers and businesses. What became a challenge is that somewhere in the evolution of digitisation, certain businesses have understood the lucrativeness of data driven decision making and have collected and continue to collect insurmountable amount of user data. Where such collection started overstepping the necessity of a service was when businesses started collecting user data under the radar without transparency to the users and also profiling the users, sometimes to their detriment so long as it served business gains. This propelled the regulators to step in and familiar concepts such as consent, data subject rights, data transfer impact assessment etc. surfaced requiring more transparency, privacy by design and accountability from businesses.